Amri Yusoff, Richard Crowder, Lester Gilbert, and Gary Wills from the Intelligence, Agents, Multimedia Research Group, School of Electronics and Computer Sciences, University of Southampton, UK, have recently presented their Conceptual Framework for Serious Games at the 2009 Ninth IEEE International Conference on Advanced Learning Technologies, held on 15 - 17 July 2009, in Riga, Latvia.
The published version can be found at http://eprints.ecs.soton.ac.uk/17690/1/3711a021.pdf
Here is the abstract:
"A considerable number of Serious Games have been developed over the last ten years, with varying degrees of success. Due to a lack of clear standards and guidelines for game developers, it is difficult to justify claims that a specific game meets the learner’s requirements and/or expectations. This paper defines a conceptual model for serious games that will contribute to their design and the measurement of achievement in meeting their learning outcomes."