Children think it’s a magical adventure. Parents think it’s a perfect afternoon in the park. We think that’s innovation!
Bulpadok is an Australian studio who has just created a mobile ARG for kids: The Hidden Park.
The Hidden Park is an adventure for parents and kids that can be played in public parks, where kids follow a GPS enabled map, answer phone calls, and collect evidence of magical creatures. Currently it's only available in specific parks (New York, Boston, Toronto, London, Munich, Tokyo, Hong Kong, Sydney, and Melbourne). A version where parents can add their own parks will be available from next month.
The application uses the iPhone features to lead children into a fantasy world of trolls, fairies and tree genies - right in their local park.
First, download the app from Apple’s App Store. The adventure unfolds from there…
The children navigate their way through the park by following a map that lets them know where the magical creatures live. Of course, Trutton’s map is magical – as they move past landmarks in the park the map tells them where to go next.
The children must solve puzzles and riddles on their way to the next destination. Clues to the answers can be found on the signposts in the park.
Following Trutton’s directions, the children take photos of various landmarks. As if by magic, Trutton’s fantastical friends appear in the photos – sometimes right next to the children!
Assisted Global Positioning System (A-GPS)
By using the iPhone’s speedy A-GPS feature, The Hidden Park is able to accurately pinpoint each player’s movements within the park and plot this against the interactive map that forms the heart of the game. Through Location Based Services (LBS) technology, the game triggers particular animations and tasks as the user reaches key waypoints along their journey.
The inbuilt digital camera plays a key role in The Hidden Park by allowing the player to document their journey in a highly interactive fashion – refer to Screen Grabs section. Powered by 2.0 megapixels of resolution, the inbuilt camera is more than sufficient for producing sharp photographic results at print quality.
Alternate Reality Gaming (ARGs)
Alternate Reality Gaming is taking the gaming experience to an entirely new level. Players are required to interact with the real world around them instead of a simulated digital playing arena. The Hidden Park has taken the emerging genre of Alternative Reality Gaming and brought it to mainstream family entertainment. As the real world forms the platform for the game, any number of multimedia vehicles can be used - phones, email, Internet etc. – to drive the user experience. For the creators of The Hidden Park, the iPhone provided a perfect vehicle for ARGs. The Hidden Park is one of the first iPhone games to capitalize on this opportunity.
Geocaching is a type of treasure-hunt in which the participants use GPS receivers or other navigational techniques to hide and seek containers (called ‘geocaches’ or ‘caches’). Since May 2000 a small group of enthusiasts has grown into a sprawling community supporting over 823,000 geocaches placed in over 100 countries on all seven continents, including Antarctica.
Bulpadok is a mobile content studio founded by James Kane in November, 2008. The studio has just released its first iPhone App, The Hidden Park The app sits somewhere between geocaching and ARGs.