Toyota Augments its Mini iQ
Via: Games Alfresco
Augmented reality (AR) allows virtual 3D information to be superimposed seamlessly into the real environment in real-time.
Toyota has used augmented reality technology to create a 3D interactive experience of the new iQ car. Toyota iQ is a radical new small car and augmented reality technology allows you to interact with the car to discover its agility and interior space.
Toyota's created a 3D interactive version of iQ for the Toyota iQ augmented reality. If you've got a webcam, you can download the application and use it to explore the car.
An Augmented Reality Demo You Can Try At Home
When you are ready to start downloading, click the correct link (PC or Mac) and print out iQ cards here
Even if you don't have a webcam it's worth taking a look at the demo below.