Second Life has been seeing a change in its growth. While the initial adopters were United States users and United States brands, it is becoming more and more of a global platform. Justin Bovington of Rivers Run Red offered his perspective on what those changes mean, and how marketers can react, at the SLCC (Second Life Community Convention), last Saturday: "Arguably, Second Life is now a European product. There’s a massive shift in active users and there’s a difference in branding. We’ve done some research on why virtual worlds are catching fire. One of the most important reasons is that people are generally seeking richer experiences. We all know it, the challenge is how we deliver it. The old model of market entry has shifted to the new model of sustainable evolution: we think 60% of our business in the next year will be in the collaboration space." Rivers Run Red was the world's first agency to establish a working presence in the virtual worlds
SERIOUS GAMES THAT CHALLENGE US TO PLAY AT BUILDING A BETTER FUTURE