Thursday, August 20, 2009

Serious Games Boost Learning Abilities

Serious Games predispose the brain to easier learning


PRESS RELEASE


New Brain-Training Program Boosts Learning Abilities for Students, Adults, Seniors


Brain Center’s NeuroActive LEARNING Makes Learning Easier, More Fun


MIAMI-- Stephane Bergeron, M.D., CEO of Brain Center America (BCA), last week announced the launch of NeuroActive LEARNING, a new scientific serious game that develops and accelerates learning abilities, for anyone 11 years of age and older, including high-school and college students, adults and seniors. The doctor-developed computer program hit the market Aug. 11.

“Brain Center’s newest program helps students improve their grades, employees master new skills at work, and boomers and seniors learn new languages and keep their brains sharp. This fun and engaging program also includes five bonus tutorials on memory training and speed-reading to ensure maximum results.”

Scientifically developed by BCA’s international team of physicians and brain specialists, LEARNING is powered by an advanced artificial intelligence that customizes training in real-time to fit every user’s skills.

“LEARNING is the fastest-working, most fun solution for people seeking to boost their learning abilities. It accelerates the learning process and makes learning easier by developing the skills, abilities and mechanisms the brain uses to learn: from reading comprehension and retention to problem-solving skills, critical thinking, speed of analysis, memory and more,” Dr. Bergeron said. “Brain Center’s newest program helps students improve their grades, employees master new skills at work, and boomers and seniors learn new languages and keep their brains sharp. This fun and engaging program also includes five bonus tutorials on memory training and speed-reading to ensure maximum results.”

Added Dr. Bergeron: “Having invested 23 years of my life in my own education, and with three kids currently in high school, I know the countless hours and efforts parents and students devote to education. There are now proven ways that help students learn faster, get better grades and make learning easier for everyone. I am proud we are receiving great interest from schools seeking to incorporate LEARNING into their curriculum and from businesses wanting to offer this training to their employees.”

LEARNING, available in English and Spanish, may be used on any PC or Mac at homes, schools and offices. It sells for $79 and is available online at www.neuroactiveprogram.com and at retail outlets. It is part of BCA’s complete suite of NeuroActive brain-fitness programs, including the NeuroActive Brain Bike and iBrainFIT for iPhone, which exercise the entire brain to produce a sharper, more youthful mind.

Scientific research proves that the brain, at all ages, has significant potential to acquire new knowledge and skills with proper training and exercise. Known as neuroplasticity, or brain plasticity, that recently discovered ability to change and map new neural pathways, stimulate new cell growth, and deliver better blood flow and oxygen to the brain is at the heart of BCA’s groundbreaking NeuroActive.

About Brain Center America

BCA is a U.S. neuroscience company and member of the Brain Center International group that developed the NeuroActive Program and the NeuroActive Brain Bike. Its innovative programs exercise the entire brain to produce a sharper, more youthful mind and improve memory, concentration and learning abilities. Created by physicians and brain specialists, the programs are the only ones that target 16 functions throughout the entire brain and are powered by advanced artificial intelligence to customize training and generate maximum gains in minimal time. BCA’s programs include Complete Brain Training, Memory&MultiTasking Booster, Learning, and iBrainFIT for iPhone.