Thursday, February 12, 2009

Building Business Acumen through Serious Games

BTS: Computer-Based Business Simulations


Via: BTSCatalysts for Profitability and Growth

BTS is a world leader in customized business simulations and other discovery learning solutions that enable leading corporations to change, grow and succeed.

BTS platforms incorporate innovative learning content whose efficacy has been proven through successful implementation with leading organizations around the world. BTS simulation tools allow companies to develop the skills and capabilities within all levels of their organization, and these competencies ultimately drive improved business results.


Computer-Based Business Simulations

BTS builds computer-based business simulations to reflect its customers' key strategic and financial priorities. These simulations are created to be competitively dynamic so that the decisions made by one team have a direct impact on the other teams’ results.

Computer-Based Scenario Simulations

Also known as "best-practice" simulations, scenario simulations are used to build leadership, project management and sales capabilities. The simulations leverage decision tree structures in realistic case settings, enhanced with text, audio, still photography and video.

Participants read and observe real-world business situations in the simulation, and they then have the opportunity to react to the issues presented. The participants must choose a course of action, and the simulation immediately presents the impact of the users’ decisions on their ultimate goal.


BTS Awards for Excellence in Simulations and Learning in 2008

Late December, BTS USA announced a record number of awards received in 2008 for enabling organizations to execute their business strategies with excellence and consistency.

BTS received the following awards in 2008:

Training Magazine “Training in Action Award” – Simulations & Serious Games Category, with Accenture




Nov 11, 2008 - Training Magazine honored Accenture and BTS for Accenture’s Enterprise Senior Manager Core Program (ESMC), which uses a customized simulation to provide enterprise employees with a competitive, intense experience to help them align with Accenture’s global business strategy.

Brandon-Hall “Excellence in Learning Awards” – Best Use of Games & Learning, Gold with Accenture
Sept 25, 2008 - Accenture and BTS were recognized for the “Enterprise Senior Manager Core Program” which provides financial and strategic alignment for enterprise management throughout Accenture.

Chief Learning Officer’s “Learning in Practice Award” Excellence in Simulations, Silver



Sept 25, 2008 - BTS received this honor based on a business strategy leadership development program for managers at Tiffany & Co., the world’s premier jeweler, to further its success in marrying classic product creativity and solid business innovation, while undergoing the rapid global growth which brought it to $2.9 billion in revenues in 2007.

In addition: Chief Learning Officer's "Learning in Practice Award" for BTS client NetApp; Training Magazine "Top 10 Young Trainers" Honor, Dan Parisi; ASTD – Distinguished Contribution to Workplace Learning and Performance Award; GetEnergy Award, Most Significant Contribution to Staff Learning and Development BG Group, for "Business Discovery", developed with BTS; and ASTD Excellence in Practice.

About BTS


BTS has 300 professionals serving over 400 clients, including 40 of the US Fortune 100 companies and 25 of the Global Fortune 100 world’s largest corporations. Select BTS clients include AT&T, Ericsson, Kimberly-Clark, Nokia, Sony, Toyota, Unilever and Xerox.

BTS adds value to its clients through three practice areas: Strategic Alignment & Business Acumen, Leadership & Management, and Sales. BTS also has strong capabilities in Operational Excellence & Project Leadership and offers an innovative Engage for Change process.

BTS serves its clients from offices in New York, Philadelphia, Chicago, San Francisco, Scottsdale, Stamford, Beijing, Bilbao, Brussels, Helsinki, Johannesburg, London, Madrid, Melbourne, Mexico City, Oslo, Singapore, Stockholm and Sydney.