Tuesday, January 13, 2009

VWs Transforming Enterprise Processes

How business users feel about using Serious Games


Via: Forterra Systems Inc - Recipe for Success with Enterprise
Virtual Worlds - White Paper

These are challenging times for businesses. With revenues down, expenses are under severe pressure. Business leaders are asking their employees to do more with smaller budgets. In particular, travel budgets are being slashed so business managers are being asked to rethink how they conduct events, training, and employee development without being able to meet in person. At the same time, globalization has increased the demand for effective performance from distributed organizations.

There is growing interest in virtual world technology as a potential solution for business training and collaboration. Virtual world applications are significantly cheaper than video conferencing, telepresence, and travel, yet represent a more engaging and enjoyable learning medium than Web or audio conferencing and most Web-based learning content.

Despite this potential there have been few proof points that have been published indicating the effectiveness and ROI potential for virtual world applications for enterprises.

Questions such as…

- Can virtual world based training be as effective as other training venues like live, instructor led training?
- How business users really feel about using a virtual world?
- Can a virtual world save you money compared to travel based live training, or the audio and web conference system you are using today?

… are still to be answered.
Not anymore. The answers to these questions and more are now being provided via the Recipe for Success with Enterprise Virtual Worlds white paper that Forterra just published.

The paper is authored Chris Badger, the VP of Marketing at Forterra
Systems, with responsibility for product management, marketing communications, training, and documentation in the company.

The case studies, conclusions and quotes in this paper are based on pilots conducted by Accenture and Affiliated Computer Services (ACS) in Forterra's OLIVE virtual world product last fall. The best practices and lessons learned from these pilots have been captured so other organizations can now apply their use cases through a recipe for success culminating in effective field deployments.

One of the startling revelations from these case studies is that virtual worlds are both a better experience for users and less expensive to operate then other communications technologies such as audio and web conference systems.

These case studies provide the first tangible evidence that enterprise virtual worlds will be the game changing technology that has been written about for years.