Monday, January 26, 2009

Social Media Puts Business Goals In Play

Awareness Inc thriving in the community platform market


Via: Awareness - Awareness Introduces Business Goal Driven, Social Media Marketing

Awareness, Inc. (formerly iUpload), is a social media marketing company.

Awareness builds online communities for companies who want to leverage social media to engage with their customers, build their brand, and increase revenues.

Awareness works with some great companies, including Kodak, McDonald's, Procter & Gamble and Hershey's, to help transform their marketing and create deeper relationships with customers.



Awareness enables new Sony Community!

Sony is now their customer. Chairman and CEO Sir Howard Stringer announced their new Awareness-powered community and corporate blog last week during the Consumer Electronics Show in Las Vegas, and here's the community link: http://electronicsblog.sel.sony.com/

At the end of January, they are introducing the first social media community solution that addresses specific, real-world business use cases and goals.

Called Best Practice Communities, these prefab, ready-to-deploy, online communities can be rapidly configured and launched in days, allowing marketers to quickly and confidently leverage social media communities without having to worry about the usual pains, time and money, of customization.

Awareness built the templates for the Best Practice Communities (BPCs) based on the top 8 use cases they have seen from working on social media marketing initiatives with companies like Kodak and Hershey's.

Additionally, each BPC is designed with specific success metrics associated with the company's marketing/business goals and includes analytics and reporting functions to measure community success right from the get-go.

Any of the BPCs can also be combined into "mega communities" that address a larger social media initiative and serve multiple goals or can also be seamlessly upgraded into a Custom Assembly Community for goals that do not match one of the predefined use cases.

Press Release

8 Best Practices for Social Media Marketing from Awareness, Inc.


Awareness, Inc. launches Eight, Ready-Made Communities Enabling Marketers to Rapidly Launch Social Media Marketing Initiatives

Waltham, MA — January 26, 2008 — Awareness, Inc., the social media marketing company, today announced the availability of the industry's first and only Best Practice Communities ready-to-deploy online communities and social networks, that are optimized for the top eight social media marketing use cases and business goals.

Awareness Best Practices Communities (BPCs) can be rapidly configured and launched in days, allowing marketers to quickly and confidently leverage the power of social media marketing to engage with their customers, build their brand, increase revenues, and build trust and loyalty.

Based on extensive experience working with numerous brand-name companies on social marketing initiatives, including Procter & Gamble, McDonald's, Kodak and Hershey's, Awareness BPCs are configured, styled to match a customer's specific brand identity, and deployed in a matter of days, allowing marketing teams to be nimble and responsive to their market.

Featured Communities


Each BPC has specific marketing success metrics associated with the company's marketing and business goals and include analytics and reporting functions to measure community success.

The top eight social media marketing case models and business goals that are built into the Awareness BPCs are:

• Corporate Voice: Facilitate a dialog with your audience in a personal, "humanized" voice that builds trust through ongoing conversation.
• User-Generated Content/Microsite Campaign: Build demand for your products and services through a contest or other viral marketing program and encourage interaction among users through content submission and voting on the submissions of others.
• Enthusiasts: Increase brand awareness by stimulating a common passion in your audience while encouraging members to share thoughts and ideas.
• Associations/Subscribers: Increase customer satisfaction through an exclusive, "velvet-rope" community for customers, association members, or subscribers.
• Loyalty: Enhance customer loyalty by communicating with and rewarding your top customers.
• Innovation: Generate new product ideas by encouraging customers share ideas and knowledge. Provide a forum to rate customer ideas for product and service enhancements in order to, confirm or modify current product plans, and turn potentially negative feedback into constructive criticism.
• Peer Support: Reduce customer service and support costs by providing a vehicle for community members to solve others' problems.
• Events: Build and maintain buzz leading up to and following an event.
"Marketers need to use social media to engage their customers and stimulate conversations around their brands and markets," said Paul Gillin (www.gillin.com), a veteran technology journalist, social media strategist, and author of The New Influencers and Secrets of Social Media Marketing. "The new mandate for marketers it not to just talk, but to listen and converse. Awareness' Best Practice Communities focus on the use cases that deliver the greatest return from these conversations."
"Our goal is to provide marketers with an easy-to-use, low risk solution to deploy social media marketing," said John Bruce, CEO, Awareness. "Marketers want to know that their social media initiatives are aligned with their business goals, can be rapidly deployed and have a clear way to measure success. Our Best Practice Communities allow organizations to dip their toe into the social media marketing waters and the flexibility to dive in once they have realized the tremendous business potential."
Connect with Awareness:

About Awareness

Awareness builds online communities for companies who want to leverage social media marketing to engage with their customers, build their brand, and increase revenues.

An early leader in enterprise social media, Awareness works with some of the world's most respected companies, including Kodak, McDonald's, Procter & Gamble, and Hershey's, to transform their marketing and create deeper relationships with customers.

The Awareness solution features an on-demand Social Media Marketing Platform that combines user-generated content and social networking with security and control. Awareness also provides strategic guidance, best practices, and expert services to design, implement, and manage social communities. Backed by Greylock Partners and NorthBridge Venture Partners, Awareness is headquartered in Waltham, Massachusetts.