Monday, April 14, 2008

G4H 2008: Brain Fitness Enlarging Serious Games For Health Space

SharpBrains a great addition to G4H 2008 program


Alvaro Fernandez, SharpBrains' co-founder and Chief Executive Officer, will be speaking at the upcoming Games For Health 2008 conference, to be held on May 8-9 in Baltimore.

In his session Alvaro Fernandez will present the findings of the first market report on the State of the Brain Fitness Software Market 2008.

After many months of work SharpBrains have released their inaugural 87-page report, the first to define the brain fitness software market, summarize the science behind brain plasticity and cognitive training, and analyze the size and trends of its four customer segments:
  • Consumers

  • Healthcare and Insurance Providers

  • K12 School Systems; and

  • Fortune 1000 Companies, Military & Sports Teams

(Please find my prior post Serious Games & SharpBrains Creating Global Awareness For Brain Fitness for more details).

Alvaro launched SharpBrains with neuroscientist Dr. Elkhonon Goldberg as Chief Scientific Advisor

A leading voice and thought-leader in the growing science-based brain fitness market, Alvaro has been quoted by Los Angeles Times, Forbes, MSNBC, MarketWatch, Technology & Learning, among others.

Alvaro has presented on trends in the emerging brain fitness market at multiple conferences and universities including the Neurotech Leaders Summit (2006), Serious Games Summit (2006), Stanford Business School (2007), Neurotechnology Industry conference (2007), the Institute for the Future (2007), American Society on Aging (2007), and more.

He started his career at McKinsey & Company and led the launch and turnaround of several publishing and education companies in the US and Europe, including Bertelsmann On Line, Docent, Inc, and Edusoft, a unit of Houghton Mifflin.

Alvaro has an MBA and MA in Education from Stanford University, and enjoys teaching The Science of Brain Health and Brain Fitness at SFSU and UC-Berkeley Osher Lifelong Learning Institute. For extra brain exercise, he is an advisor to the management teams of social enterprises Ashoka and Arcandina.