Sunday, October 21, 2007

Serious Games And The Future Of Diagnostics

Serious Games to make use of other outlets for patient testing


Via: Cambridge Consultants

According to a number of leading experts from across the diagnostics industry, the market for over-the-counter (OTC) tests is poised for exceptional growth.

The drivers for such growth, beyond the current market for glucose and pregnancy tests, come from the healthcare providers who want to reduce the burden of care and identify conditions much sooner; and the consumers who want to play a more active role in managing their health.

Between 2005 and 2010 this new OTC market is predicted to grow by at least 5% CAGR to $690m. Beyond 2010 the market will expand more into the consumer sector, and could rival that for glucose testing, which currently stands at around $6 billion.

At the moment the worldwide consumer diagnostics sector is predominantly focused on glucose and pregnancy testing. However, with the prevalence of conditions such as cardiovascular disease, high cholesterol and obesity there is a major commercial opportunity and patient benefit for in-home testing and monitoring.


New approaches to product design would be needed. Some consumer-friendly diagnostics would need to be integrated with other products, such as a toothbrush to detect tooth decay or gum disease, a computer mouse that monitors hydration or a mobile phone that can monitor your temperature; all of which eliminate the need for testing.


About Cambridge Consultants

Cambridge Consultants develops breakthrough products, creates and licenses intellectual property, and provides business consultancy in technology critical issues for clients worldwide. For nearly 50 years, the company has enabled its clients to turn business opportunities into commercial successes, whether launching first-to-market products, entering new markets or expanding existing markets through the introduction of new technologies.

With a team of over 250 engineers, designers, scientists and consultants, in offices in Cambridge (UK) and Boston (USA), Cambridge Consultants offers solutions across a diverse range of industries including medical technology, industrial and consumer products, automotive, transport, energy and wireless communications.

Cambridge Consultants is part of the Altran group of companies. Altran Technologie employs over 17,000 consultants in 20 countries around the world. In 2006 the group generated a turnover of €1,495.6 million. For more information visit: www.altran.com