Monday, October 29, 2007

EveryScape: Serious Games Building Immersive Relationships With Consumers

Serious Games changing the way people find your business


Miami's Crobar disco has quite an extensive inside tour with room after room of rich lights and sultry ambiance. As you navigate through the building, the map to the right shows which room you are in

Via: EveryScape

A company called EveryScape is launching today a three-dimensional local search site that lets people "drive" down streets and even "walk" into buildings.

What's a Scape?

A Scape is a three-dimensional, photo-realistic experience of a city, street or business. In a scape, anyone with a web browser can move seamlessly from street to street, into participating businesses and look around via a 360-degree panoramic photograph.

The insides of most business establishments can be showcased with a single panoramic photo. However, businesses with multiple rooms or multiple floors can convey the uniqueness of their space or breadth of product offerings by adding additional photos to their Scape.

EveryScape's patented HyperMedia Platform allows anyone with an Internet browser to experience a first-person, eye-level walk down a scaped street-gathering and sharing information on businesses and attractions, entering a store and shopping, checking the menu and reviews of a restaurant or an upcoming theater performance. It is the real world, online.

Where will the content exist?

Scapes of cities, neighborhoods, streets, businesses and attractions will reside on EveryScape.com. A scape can also be featured on partner sites such as chambers of commerce, convention and visitors bureaus, neighborhood associations, etc. Business customers of EveryScape also may choose to link to their scapes directly from their own Web sites. Consumers will be able to link to scapes via community sites like MySpace, FaceBook, etc.

An Incredible Customer Experience

Imagine what your customers do when they enter your establishment today. They enter from the street through the front door. They look around, walk around, look at a menu, or browse through your merchandise. This is exactly what they can do when you scape your business: experience the real world.
Scaping your business could mean deeper, richer, more engaging, and longer-lasting experiences that increase customer interest.

Showcase

With EveryScape you see how you can ski down the slopes in Aspen, Colorado, or whiz over taxicabs and pedestrians through the streets of New York, Boston, and Miami. The inside views of buildings are only available in Miami and Aspen right now.


The site offers 3D city and mountain views of Aspen, Colorado, allowing you to experience a virtual ski down the hill. Photos are mixed with 3D imaging technology to create an environment that appears like a video game or virtual reality environment, only it's the real world

The visuals are stunning as you fly through the front doors of hotels, bars, and other buildings and turn around for a 360-degree view. It reminds us of a video game or a virtual reality environment, only everything here is real.
EveryScape lets businesses and organizations build engaging, immersive relationships with consumers through three-dimensional, photo-realistic experiences of cities and towns, streets and sidewalks, building exteriors and interiors.

Now you can take your business to the next level by bringing visitors into your establishment, allowing them to view, explore, and engage with your offerings like never before.

In Miami a bunch of businesses have paid for EveryScape to create three-dimensional tours inside the buildings.
The below shot shows a king-size room with an ocean view in Miami. You can navigate through the rooms and see a layout of the room and hotel that is dynamically updated as you move around. Keeping the navigation on "auto drive" provides a whizzy tour through streets and into buildings. Or you can use the "you drive" button and go where you want. I highly recommend panning it all the way up or all the way down and spinning for an interesting experience.


The next screenshot on EveryScape shows the business listing for a bar in Miami called Crobar. You can click to hide the listing and navigate through the front doors, click to see related items on Flickr, Yelp, and other sites, and see where the bar is located on a street map.