Wednesday, May 23, 2007

Serious Games Tackle Corporate Email Overload

Serious Games addressing information overload in corporate email


Via: Seriosity - Changing The Game For Enterprise Software

The emergence of serious games inspired the formation of Seriosity, which sells email software. A Stanford communications professor, Byron Reeves, was a co-founder of the company in 2004, and, two years later, received $6 million from Alloy Ventures. Mr. Reeves and an Alloy partner, J. Leighton Read, met poolside, and while their daughters practiced their swimming, they discussed whether work would not be better if it were more like a video game.

Early this year, Seriosity released a beta version of an email add-on called Attent, which is being tested by about a dozen companies, some in the Fortune 500.

Attent takes the idea of a virtual currency, common in online games as well as online worlds like Second Life, and applies it to corporate email. It tries to tackle the problem of information overload by using psychological and economic principles from successful games.



Attent creates a synthetic economy with a currency (Serios) that enables users to attach value to an outgoing email to signal importance. It gives recipients the ability to prioritize messages and a reserve of currency that they can use to signal importance of their messages to others.

Employees assign one another “Serios” for ideas, completing tasks and so on, and use them to help distinguish their email from normal corporate spam. Over time, Attent users can gain not only Serios but also badges of excellence for, say, linking engineering and marketing, much as public skills rankings are widely used in online multiplayer games. Others in the company can see the badges, and presumably tap those people for help when they need it.


Right now, Attent doesn’t look much like a video game, and it will probably never have a dramatic, colorful three-dimensional appearance. But Mr. Reeves noted that virtual economies were key to most online games, and that Attent would help companies assign value to the collaborative aspects of work.