Friday, February 16, 2007

Serious Games Potential Leverage: DIRECTV Game Lounge

Game Lounge gives families a way to play Casual Games - Serious Games next?


Customers can play these games via their televisions using a DIRECTV remote control from the comfort of any room in their home

Via: The Wall Street Journal Online
February 13, 2007


DIRECTV Redefines Casual Gaming with Launch of Game Lounge and Exclusive Mattel Agreement


DIRECTV, Inc., the nation's leading satellite television service provider, along with leading key entertainment and educational brands such as Mattel, Nickelodeon, Leap Frog and PBS KIDS(R) are stimulating the minds of TV viewers across the country with the launch of Game Lounge, a new gaming channel now available exclusively on DIRECTV.

DIRECTV has currently entered into a long-term, exclusive partnership with Mattel for the use of all of its brands, including Hot Wheels(R), Barbie(R) and UNO(R), to develop a line of children's games available exclusively for the Game Lounge platform. In addition to children’s games, Game Lounge will also offer a variety of casual games. .

Game Lounge's value proposition is to engage the minds of both parents and children and bringing family game night back. Game Lounge gives families an alternative way to play games together, using a medium that kids are used to while also playing in a controlled environment that parents are comfortable with.

I believe the same proposition could be easily "teleported" to the universe of Serious Games.